Video display screen proposed for Indian Creek Plaza in downtown Caldwell - NewsBreak

By Kelly Holm,

The Indian Creek Plaza in downtown Caldwell may soon be getting a two-sided, 14-by-7-foot LED display screen to both advertise local businesses and broadcast video footage.

Destination Caldwell executive director Denae Warren presented the project plan — which would be entirely privately funded — to the Caldwell City Council on Monday night.

“The display will be used for sports programming, live watch parties and other community events,” Warren told the council. “Facing Kimball Avenue, the screen will serve as a business directory helping promote local establishments.”

She said that the screen, which would be a fixture on the plaza stage, would be weatherproof and that its brightness will adjust depending on sunlight levels.

A trial run of a similar fixture took place during last summer’s Caldwell Night Rodeo, when a screen was set up for an overflow crowd to watch the events, and Warren cited examples of such displays being installed in urban and suburban shopping areas across the country, like Kansas City, Missouri, and Friendswood, Texas.

“These [screens] are the same products that you’ll see in major football stadiums across the country,” Warren said. “We feel like this product aligns with the growing trend of digital engagement in urban spaces.”

Though no public funds will be used on the project, it will have to be approved by the city council as the screen would be a permanent addition to the plaza stage. It will likely be a consent calendar item at March 17’s meeting.

The goal is to have the screen installed by May, in time for Destination Caldwell’s summer concert season.

Described on its website as “Idaho’s Premier Gathering Place” and “the heartbeat of Caldwell,” Indian Creek Plaza is a social center for the city located just northwest of Nampa in Canyon County. The plaza opened in July 2018 and is open year-round, featuring markets, live music, ice skating, summer festivals and a variety of other events. According to Destination Caldwell, Indian Creek Plaza hosts over 200 events a year and attracts over 300,000 visitors annually.

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